Frequently Asked Questions

It's drawn from 12 years of hands-on experience transporting over 10,000 pets. That means the design considers the things others miss, the comfort of the dog wearing it and the ease for the person fitting it, different coat lengths and body shapes, materials that are kind to the pet, and fastenings that are quick and easy even for someone with limited dexterity. That's real-world experience you cannot replicate from a desk.

The first product, a harness for dogs between 5 and 15kg, is in design now. It still has manufacturing, real-world testing and crash testing ahead of it, so we're expecting it to launch around the end of this year or the very start of next. Join the waiting list to be first to know.

The aim is to be genuinely affordable, because safe pet travel that only the wealthy can afford fails its own mission. There will be an accessible entry-level option, with premium ranges later. Exact pricing will be confirmed closer to launch.

It means the product is tested to the same standard as children's car seats, a 30mph forward-facing crash test. We also intend to test side impacts where possible. When the testing is done, we'll share the footage openly on the website and our YouTube channel, so you can see it for yourself.

The first harness is designed for dogs between 5 and 15kg, suitable for travelling on the back seat. Products for other sizes will follow over time. Cats are very much part of the mission too, with a cat carrier planned as one of our early products.

Yes. Sustainability matters at every stage, from the materials to the packaging, and all products are vegan by principle. When you're finished with a product, you'll be able to donate it to one of our partner rescue centres, where it can help other pets.

Join the waiting list and newsletter to follow the journey, get updates, and be ready when the first product lands. Investors, retailers wanting to stock the products, and rescue centres wanting to partner are all warmly invited to get in touch through the contact page.